北京金尚龙影文化传播有限公司

pandapia 熊猫派 文创产品之旅

熊猫派(Xiong Mao Pai): the Story of Creative Cultural Products

    pandapia自成立以来，为了更好的满足广大熊猫粉丝的情感诉求，开始策划开发以真实大熊猫为原型的文创产品。

    Pandapia aims to develop creative products based on authentic giant pandas to provide the emotional appeal function.

    2014年，pandapia有了品牌的第一个文创产品－－大熊猫成长主题台历。之后，pandapia以基于真实大熊猫为创作原型，陆续推出了众多原创文创产品。

    In 2014, the first product Panda Themed Calendar is put into market. More original products are released in succession.

2017年，pandapia创立了“熊猫派”品牌。“熊猫派”是基于真实大熊猫形象进行创作的大熊猫文化创意品牌，以融入丰富的大熊猫成长故事和家族情感为特色，坚持以环保、和谐、多元的创作理念，向世界彰显中国时代文化，传递“熊猫＋”的生活态度。

    Xiong Mao Pai (熊猫派) founded by Pandapia, is a bright new giant panda brand of culture and innovation. This brand creates new ideas based on authentic giant pandas, including their growth records and real stories. Pandapia develops cultural products, which are environmentally friendly, harmonious, and pluralistic. Its aim is to transfer a life attitude of “Panda Plus”.

随后，“熊猫派”与关爱留守儿童家庭、残疾群体的公益组织“手汇幸福里”合作，推出了系列广受欢迎的大熊猫手工文创产品，为帮扶社会弱势群体贡献了一份力量；

    “熊猫派”(Xiong Mao Pai) cooperates with “手汇幸福里”(Shou Hui Xing Fu Li, non-profit organization caring for feft-behind children and the disabled), launches series of handmade products and also devotes efforts to help vulnerable groups of the society.

同时，“熊猫派”还与“小林创意”合作，以网红熊猫“毛笋”为原型，与 “小林创意” 共同设计的一系列毛笋主题产品，在大熊猫文创产品领域引起不小的轰动。

    Simultaneously, “熊猫派”(Xiong Mao Pai) cooperates with “小林创意”(Xiao Lin Chuang Yi) and launches a series of products of online celebrity giant panda “Mao Sun”.  It also causes a sensation in the giant panda creative industry.